The United States is a large part of the worldwide proteins market, breaching the 7 billion dollar figure in 2020. For vegans, the preference towards plant-based and soy proteins allows the industry to kill two birds with one stone without involving any birds at all. By 2022, retail sales of soy and vegetable proteins in the United States were forecasted to amount to 870 and 178 million U.S. Plant-based and soy proteins are the primary meat replacement source for those types of consumers. dollars in value by 2028.Īs whey protein contains dairy, vegans and those with dietary restrictions must look for other sources of protein. This market is responsible for a large part of the projected protein market growth with the whey protein market set to grow to 18.56 billion U.S. It is one of the most popular proteins as it can more easily be absorbed by the human body. Whey protein, for example, is a key source of protein for body-building and gym-exercise targeted protein products. Of course, different protein products provide different benefits, and the growth of each protein source provides some indication of the primary market drivers. The different protein sources available are as equally diverse as the variety of people demanding these protein products.
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